Chevy and the American Cancer Society are teaming up to spread awareness for breast cancer. This is Chevy’s sixth year teaming up with the ACS, and over the course of the partnership Chevy has raised over $6 million for breast cancer research.
Each year Chevy dealerships across the country support Making Strides Against Breast Cancer by sponsoring events, engaging customers, team participation, and more. Chevy raised $1.6 million last year and sponsored 84 ACS walks, and this October Chevy plans to beat last year’s goal through a variety of social media programs and dealership events.
This year, Chevy will donate $5 (for up to $500,000) for every Twitter and Instagram post with the hashtag #IDriveFor, which simultaneously raises awareness and research funds. Chevrolet and GM employees across the country will participate in awareness walks, and dealerships will sponsor teams in community walks.
The Chevrolet SS sedan pace car will also feature a Making Strides paint job, with a full coat of pink paint and pink breast cancer ribbons on the hood and sides. Chevy will also donate $350 (up to $50,000) for every caution lap the pace car takes at the NASCAR Sprint Cup races at Talladega Superspeedway and Martinsville Speedway later this month.